Joe Wicks and Studio AKA debut animated Activate series

Fitness coach Joe Wicks has teamed up with Studio AKA on an animated series called Activate.

The series features 5-minute episodes that combine animation with upbeat music, courtesy of Universal Music UK.

The show sees Joe and the Activators lead children through five-minute bursts of movement that can be easily integrated into their day. The UK government is backing the programme to fund a further 10 episodes.

The first episode is now available on The Body Coach TV by Joe Wicks YouTube channel, with further episodes set to be released weekly over the summer holidays.

“Activate is the natural next step in everything I’ve worked towards over the past decade,” said Wicks.

“From my early YouTube workouts, to ‘PE with Joe’ during the pandemic, my goal has always been to get children moving and feeling good – physically and mentally.

“Being turned into an animated character has been a surreal and wonderful experience, and my dream is that it connects with millions of kids and families across the UK and beyond.”

Sue Goffe, Chief Executive at Studio AKA, added: “We’re thrilled to bring the world of Activate to life through animation. Collaborating with Joe Wicks has been a joy, and we’re proud to be part of this creative project to inspire movement and wellbeing in children.”