Van Holten’s readies Pringles Pickle-In-A-Pouch

Pickle-in-a-pouch brand Van Holten’s is partnering with Pringles to release a Sour Cream & Onion pickle inspired by one of Pringles’ top selling flavours.

“Celebrating two of the strongest cravings in history – pickle-in-a-pouch and potato in a can – we’re bringing our Sour Cream & Onion Pringles flavour into a cold crisp Van Holten’s pickle,” said David Lee, Senior Director of Global Licensing & Cultural Marketing at Kellanova.

“If you dare pair the Van Holten’s pickle with our Pringles crisps it’s pickl-tato paradise!

Eric Girard, VP of Sales & Marketing at Van Holten’s, added: “We’re always looking to push the boundaries of flavour and fun. Pringles is a brand that leans into bold flavours, and we knew it would be the perfect partner to create something truly snackable, shareable, and totally unexpected.”

The Van Holten’s x Pringles Sour Cream & Onion Pickle will be available starting August 1st for a limited time in the US at Five Below, HEB, Amazon, and TikTok Shop.

The deal was facilitated by Beanstalk, Pringles’ exclusive licensing agency for food and beverage in the US.