—-
To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
“Pringles is a brand that leans into bold flavours, and we knew it would be the perfect partner to create something truly snackable, shareable, and totally unexpected,” said Eric Girard, VP of Sales & Marketing at Van Holten’s.
Pickle-in-a-pouch brand Van Holten’s is partnering with Pringles to release a Sour Cream & Onion pickle inspired by one of Pringles’ top selling flavours.
“Celebrating two of the strongest cravings in history – pickle-in-a-pouch and potato in a can – we’re bringing our Sour Cream & Onion Pringles flavour into a cold crisp Van Holten’s pickle,” said David Lee, Senior Director of Global Licensing & Cultural Marketing at Kellanova.
“If you dare pair the Van Holten’s pickle with our Pringles crisps it’s pickl-tato paradise!
Eric Girard, VP of Sales & Marketing at Van Holten’s, added: “We’re always looking to push the boundaries of flavour and fun. Pringles is a brand that leans into bold flavours, and we knew it would be the perfect partner to create something truly snackable, shareable, and totally unexpected.”
The Van Holten’s x Pringles Sour Cream & Onion Pickle will be available starting August 1st for a limited time in the US at Five Below, HEB, Amazon, and TikTok Shop.
The deal was facilitated by Beanstalk, Pringles’ exclusive licensing agency for food and beverage in the US.
Enter your details to receive Brands Untapped updates & news.