BBC Studios leads UK in YouTube watch time and TikTok engagement

BBC Studios has detailed its impressive performace across YouTube watch time and TikTok engagement, according to the latest data.

The numbers reveal BBC Studios enjoyed the highest YouTube watch time across the UK competitor set, with figures almost doubling year-on-year, as well as the top TikTok engagement rate in 2024 across both UK and global media brands.

BBC Studios boasted 14 billion annual YouTube views, up 56% YoY, while it also enjoyed a 111% YoY revenue increase in 2024/25.

“Fandom is not the end goal – it’s the starting point,” said Jasmine Dawson, SVP of Digital at BBC Studios.

“We’ve built a digital model that turns casual viewers into superfans, and superfans into communities that drive both cultural impact and commercial return.”