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“Expanding the world of The Traitors in fresh, engaging, and creative ways is a key part of our brand strategy, making Walker Books an ideal partner,” said Jason Easy, VP Licensing (Sales) at All3Media International.
All3Media International has signed a new publishing deal for The Traitors with Walker Entertainment, an imprint of Walker Books.
Walker Entertainment has acquired World English Language rights from All3Media International to publish Search & Find: The Traitors, based on the global smash-hit TV format.
The Search & Find: The Traitors puzzle book invites fans to scan 10 richly illustrated scenes to unearth hidden clues and hunt for the elusive cloaked figures.
“Expanding the world of The Traitors in fresh, engaging, and creative ways is a key part of our brand strategy, making Walker Books an ideal partner,” said Jason Easy, VP Licensing (Sales) at All3Media International.
“Search and Find: The Traitors book perfectly captures the suspense, strategy, and vibrant world building which has connected with fans on screen and so we are delighted soon this bold and immersive book will offer a chance to experience The Traitors like never before.”
Sarah Handley, Senior Commissioning Editor at Walker Books added: “The Traitors is a global phenomenon, captivating audiences with its thrilling mix of suspense and strategy. We’re excited to launch our publishing programme with a standout search-and-find book – packed with eye-catching scenes and layered gameplay. Search & Find: The Traitors is the perfect gift for fans and puzzlers alike, with much more to come.”
Walker Entertainment’s Melissa Fairley, Character, Custom and Entertainment Publisher, continued: “Walker Entertainment is building a bold, commercially driven publishing programme that celebrates trusted brands, iconic properties and emerging cultural trends. We’re publishing standout, giftable books that captivate readers of all ages and deliver must-have moments at retail.
“The acquisition of The Traitors – a global phenomenon and pop culture powerhouse – perfectly reflects this vision. Search and Find: The Traitors embodies the kind of innovative, high-energy publishing that excites consumers, drives impulse buys and reinforces Walker as a destination for quality and entertainment.”
Search & Find: The Traitors publishes in paperback on September 11th.
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