Surge Brands named North American licensing agent for Professional Fighters League

Surge Brands has been appointmented as the North American licensing agent for the Professional Fighters League – the only MMA league with a world tournament format.

Surge Brands will lead the development of retail programs across categories like lifestyle apparel, training gear, health and beauty, food and beverage, interactive gaming, collectibles, and more.

“PFL is a disruptor in the combat sports space – fast-growing, tech-forward, and globally recognised – and the opportunities for licensing and consumer products are immense,” said Ari Freedman, VP of Licensing at Surge Brands.

“We are honored to partner with a league that offers an authentic connection with a passionate fanbase and an exciting roadmap for growth.”

Carl Lawrence, Head of Licensing at PFL, added: “We’re excited to partner with Surge Brands to build on our momentum and create unique, high-quality consumer experiences for our fans.

“As we continue our rapid global expansion, licensing will play a key role in deepening fan engagement and amplifying the PFL brand across new platforms and categories.”