Bonkers Toys named master toy partner for YouTube gaming brand PrestonPlayz

Bonkers Toys has been named the master toy partner for YouTube gaming star PrestonPlayz

Bonkers Toys will manufacture and distribute toys including plush, role play, mystery merch boxes and more to launch in Spring 2026.

PrestonPlayz was created by Preston Arsement, who began his journey as a content creator at just 15 years old. His YouTube channels have accumulated 66 million subscribers and 22 billion views to date.

“This whole experience feels like someone grabbed our videos and rendered them in real life,” said Preston Arsement.

“What started as adventures on a screen has turned into something viewers can hold – and that’s a full-circle moment Bonkers is turning into reality.”

Katy Roshannon, Senior Director of Brand Marketing at Bonkers Toys, added: “New Media brands are at the core of Bonkers Toys’ success, and we are thrilled to add PrestonPlayz to our portfolio.

“We are looking forward to creating thoughtful and intentional products based on the channel’s most viewed videos and successful DTC sales but are also infused with the culture and creativity of Preston’s personality.”