VipsÒ to launch MasterChef-inspired menu in locations across Mexico

Endemol Shine Boomdog is teaming with VipsÒ – the largest restaurant chain in Mexico – MasterChef-inspired menus and kitchen products.

The partnership is set to kick off in May and runs through August in flagship VipsÒ locations across Mexico.

“We are thrilled to partner with VipsÒ to bring the flavours and kitchen products inspired by our hit series MasterChef into their locations across Mexico,” said Endemol Shine Boomdog Chief Operating Officer Javier Pérez Teuffer López.

“MasterChef is the world’s most successful cookery television format, and it is fitting for us to team with Mexico’s top culinary destinations for this unique new collaboration.”