—-
To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
YuMe Toys launches Netflix Gift Box
Share
“The Netflix Gift Box is not just a product; it’s an experience that brings the most beloved stories into the homes of fans,” said Ryan Kravontka, Head of Global Marketing at YuMe Toys.
YuMe Toys, in partnership with Netflix, has launch its Netflix Gift Box.
Each box has 24 compartments, each one containing exclusive items tied to fan-favourite Netflix titles, including Bridgerton, Squid Game, The Witcher, Stranger Things, Rebel Moon, Outer Banks and One Piece.
The box is embossed with the iconic red Netflix logo and, upon opening, customers are greeted with the signature “Tudum” melody.
“The Netflix Gift Box is not just a product; it’s an experience that brings the most beloved stories into the homes of fans,” said Ryan Kravontka, Head of Global Marketing at YuMe Toys.
“We are excited to partner with Netflix on this unique offering, which we believe will become a cherished part of family celebrations worldwide.”
The Netflix Gift Box retails at £99.99.
More Recent News
News
Fira X Wear debuts My Hero Academia collection
Born to License guided the licensing process for the collaboration – from assisting with initial acquisition and IP management to liaising with Toho Animation and facilitating approvals with Crunchyroll.
News
“The standards are way up!”: Aykroyds’ Louise Hinds discusses why retailers are embracing ‘design-led’ lines
Louise Hinds, Head of Creative at Aykroyds, talks us through the company’s recent evolutions.
News
Investment deal sees Wow! Stuff become part of the Troy Companies group
“This is a tremendous opportunity for us to compete on the same level as the biggest toy companies globally,” said John Huiberts, Troy Companies group CEO.
News
Oni Press to publish First Freedom: The Story of Opal Lee and Juneteenth in 2026
“The graphic novel serves as a powerful testament to resilience, justice, and freedom – a narrative that embodies the values we aspire to share with our Oni readers,” said Polarity CEO David Steward II.
News
DITA Eyewear launches sunglasses celebrating legacies of Marilyn Monroe and Elvis Presley
“Our team re-imagined their most recognisable style signatures – oversized aviators for Elvis, cat-eyes for Marilyn – through the precision lens of Japanese engineering,” said Cody Cho, DITA’s VP of Brand Protection.
News
Bonkers Toys named master toy partner for YouTube gaming brand PrestonPlayz
“We are looking forward to creating thoughtful and intentional products based on the channel’s most viewed videos,” said Katy Roshannon, Senior Director of Brand Marketing at Bonkers Toys.
Popular Articles
From replicas to razors, Jack Wanstall on the scope and appeal of the Royal Armouries licensing programme
Carlos Villagra – Cloudco’s Head of Creative – takes us inside the development of a Care Bear
Casdon’s Lead Creative Designer, Lee Glickman, discusses his work on Heinz and Build-a-Bear licenses
Dream Teams: Sanderson Design Groups’s Gabrielle Sims and Claire Vallis
Phil Walker-Harding discusses designing 2001: A Space Odyssey: The Board Game
Upcoming Events
-
- Date: 20 May 2025
- Location: Mandalay Bay Convention Center, Las Vegas
- Event: Las Vegas Licensing Expo
-
- Date: 24 June 2025
- Location: Stamford bridge Stadium, Chelsea, London
- Event: Play Creators Festival
-
- Date: 24 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Awards
-
- Date: 25 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Conference
-
- Date: 26 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Mojo Pitch
-
- Date: 07 October 2025
- Location: Excel London
- Event: Brand Licensing Europe
