WildBrain CPLG to helm Fuzzballs licensing push

WildBrain CPLG has signed a global representation agreement with Kyandii Ltd for Fuzzballs, created by Marc Sach.

Under the new partnership, WildBrain CPLG will spearhead the growth of a cross-category licensing programme for Fuzzballs, targeting key markets including the US, UK and Greater China, with further expansion plans across EMEA and other APAC territories.

WildBrain CPLG will look to accelerate the brand’s licensing strategy across plush, stationery, apparel, collectables and more.

“Fuzzballs started as a fun webcomic of cute, relatable animals, and has grown into a brand loved by fans across the globe,” said Marc Sach, Creator and Founder of Fuzzballs.

“After strong success in the UK and exciting launches set for the US and Australia, partnering with WildBrain CPLG is the perfect next step to accelerate our global expansion. We’re looking forward to bringing even more cuteness overload to new and existing fans everywhere through unique products and experiences, both online and at retail.”

Pau Pascual, SVP of Commercial, Europe, the UK and the Americas at WildBrain CPLG, added: “Fuzzballs is a vibrant, fan-led brand with a unique voice and a rapidly growing global fan community. With our extensive international footprint and deep retail relationships at WildBrain CPLG, we’re excited to unlock new opportunities for Fuzzballs, harnessing the brand’s rich storytelling and distinctive characters to take it to the next level.”