Van Gogh Museum and Floral Street Fragrances extend their partnership

The Van Gogh Museum and Floral Street Fragrances are continuing their partnership for a further term.

Sunflower Pop and Sweet Almond Blossom continue to be successful fragrances within the expanding range, with new introductions in 2025 including the launch of a Sweet Almond Blossom perfume mist.

“We are absolutely delighted and excited to be continuing our incredible collaboration with the Van Gogh Museum for a further term”, said Michelle Feeney, Founder of Floral Street Fragrances.

“Both scents continue to be top sellers across our collection and we remain both proud and honoured to be able to broaden the reach and story associated with Vincent’s artwork across our beautiful, award winning products.”

Jacqueline van Diessen, Head of Group Commerce at the Van Gogh Museum, added: ‘We still see this collaboration as a prime example of how we approach our licensing strategy, balancing commerce and sustainability. There is a clear synergy between the importance of storytelling and authenticity, perfectly aligned with delivering beautifully crafted products by a licensee who shares many of our values.”

Products are available at floralstreet.com and retail partners, including John Lewis, Marks & Spencer, SpaceNK, Sephora, Boots and the Van Gogh Museum shops.