True Purpose Enterprises – The Point.1888’s parent company – launches food and drink agency, Eighty Ate

True Purpose Enterprises, the parent company of The Point.1888 and Spotlight.1888, has launched a new business dedicated to food and drink called Eighty Ate.

The new agency supports both food businesses seeking to break into new markets, as well as non-food brands to enter food and drink categories by creating products that fit existing retail gaps.

Formerly run within The Point.1888 as a specialist division, the food and drink team achieved impressive results for its clients, including a wide range of products for Barratt. These include ice cream and ice lollies at Iceland, cupcakes at Co-op and a Bulk.com Sports Nutrition range. The division was also behind Historic Royal Palace moving in the drinks category with a ‘Gin in a Tin’.

Heading up Eighty Ate will be True Purpose Enterprise’s Chief Commercial Officer, Bethan Garton, and Janine Richmond, The Point.1888’s Head of Product & Brand. They will be supported by an Account Team as well as experts from True Purpose Enterprise’s other businesses The Point.1888, Spotlight.1888, and Story.1888.

“Eighty Ate’s goal is to help its clients stay ahead of the curve by creating innovative products that will stand out on the shelves,” said Bethan Garton, Chief Commercial Officer of True Purpose Enterprises.

“By using our unique combination of data-driven insights, creativity, and years of food industry experience, we can provide clients with effective solutions that will give them a competitive edge. Over the coming months we have several new food and beverage brands joining our family and we can’t wait to share more on those very soon.”

The new agency supports both food businesses seeking to break into new markets, as well as non-food brands to enter food and drink categories by creating products that fit existing retail gaps.

Formerly run within The Point.1888 as a specialist division, the food and drink team achieved impressive results for its clients, including a wide range of products for Barratt. These include ice cream and ice lollies at Iceland, cupcakes at Co-op and a Bulk.com Sports Nutrition range. The division was also behind Historic Royal Palace moving in the drinks category with a ‘Gin in a Tin’.

Heading up Eighty Ate will be True Purpose Enterprise’s Chief Commercial Officer, Bethan Garton, and Janine Richmond, The Point.1888’s Head of Product & Brand. They will be supported by an Account Team as well as experts from True Purpose Enterprise’s other businesses The Point.1888, Spotlight.1888, and Story.1888.

“Eighty Ate’s goal is to help its clients stay ahead of the curve by creating innovative products that will stand out on the shelves,” said Bethan Garton, Chief Commercial Officer of True Purpose Enterprises.

“By using our unique combination of data-driven insights, creativity, and years of food industry experience, we can provide clients with effective solutions that will give them a competitive edge. Over the coming months we have several new food and beverage brands joining our family and we can’t wait to share more on those very soon.”