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“Classic brands never go out of style, but they do evolve,” said Johanne Broadfield, Group Vice President, Warner Bros. Discovery Global Consumer Products, EMEA, Regional Franchise Management and Marketing, and Regional Category Management.
Products based on Tom and Jerry Gokko – a kawaii, anime-inspired take on Tom and Jerry – will launch next year.
The YouTube series launched back in July and has over 70m views across YouTube, TikTok, Instagram, X, Facebook. In addition, Tom and Jerry Gokko related posts on @WBStyle outperformed other content by 78% in June and July.
New Tom and Jerry Gokko lines are launching soon at key retailers, including a collection from ASDA Home in the first half of 2026 in the UK. A dedicated style guide is also now available to partners.
“Bringing a kawaii spin to Tom and Jerry through Gokko is a timely way to refresh the aesthetics and tone of the brand without compromising its core DNA,” said Johanne Broadfield, Group Vice President Warner Bros. Discovery Global Consumer Products, EMEA, Regional Franchise Management and Marketing, and Regional Category Management.
“Classic brands never go out of style, but they do evolve. Tom and Jerry at 85 proves that timeless storytelling paired with modern partners keeps the chase as fun – and fashionable – as ever.”
Check out Tom and Jerry Gokko below:
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