ZAG
Helena Perheentupa to head up ZAG’s new ZAG Play Toy Division
“At ZAG Play, we will leverage our unique point-of-difference as both an animation content powerhouse and a high-quality toy company to develop products that empower children to see themselves as heroes through imaginary and aspirational play,” said ZAG CEO Jeremy ZAG.
ZAG welcomes Luca Bonecchi as Head of Consumer Products, Europe
“Luca is joining ZAG at a very exciting time,” said Julian Zag, EVP Global Operations and Head of Consumer Products.




