WildBrain CPLG to extend PLAYMOBIL into publishing, experiences and consumer products

“We see significant potential to expand the brand’s presence and profile beyond the core toy range,” said Maarten Weck, EVP & Managing Director at WildBrain CPLG.

Koi launches Teletubbies footwear

The Tubbytronic Dipsy Boots are ‘Teletubbies meets goth’, with the vegan boots adorned with silver chains and a Dipsy head.

ASPIRE brings Sauber into e-mobility sector with Asia Kingston

Asia Kingston’s line of Alfa Romeo F1 Team ORLEN-branded e-bikes and e-scooters will debut at CES 2023 in January.

Talking Brands: Pokémon, Seinfeld and Minecraft have cookbooks… Which other IP could thrive in this area?

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.

WildBrain CPLG’s ASPIRE arm to helm licensing push for Lyle & Scott

“Our partnership with ASPIRE is a huge step forward for our brand, within product licensing but also more generally,” said Ben Gunn, Brand Director at Lyle & Scott.

Smoby Toys to launch Kärcher role-play range

The role-play range – launching in 2023 – will feature toys inspired by Kärcher products, including a pressure washer, a window cleaner and a handled cleaner.

WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”

Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.

PMI to launch novelty toys and games for Sonic Prime

A line of Sonic Prime products from PMI will launch in early 2023, including collectibles, mini figures, clip-on plush, stampers, games and more.

Motul partners with Depancel for Pista 24 Motul Edition watch

“The Pista 24 Motul Edition is not only a stunningly designed watch; it truly reflects the technical excellence associated with motor sports,” said Motul’s licensing specialist Laurent Taieb.

Crayola eyes consumer products growth across EMEA with WildBrain CPLG

“We’ll be focused on bringing the brand’s playful and imaginative values to life through an engaging consumer products programme for the whole family,” said Meike de Vaere-Hoorn, VP Partnerships and Business Development at WildBrain CPLG.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.