Universal

“Expanding the world of Wicked has been an extraordinary journey,” said Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences.

“John brings deep retail and partnership expertise, and I’m excited to welcome him to UP&E as we continue to drive the CPG business to new heights,” said Rafa Macias Global CPG Commercial Officer, Universal Products & Experiences.

Rafa Macias – Global CPG Commercial Officer at Universal Products & Experiences – on what anniversary years allow the company to do for beloved IP.

The session – NBCUniversal: Building the Fandom Flywheel – will take place on Tuesday, October 7th at 11:30am in the License Global Theatre.

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“There’s so much ahead of us with this brand,” said Rafael Macias, Global CPG Commercial Officer, Universal Products & Experiences.

This marks Skybound’s latest comic adaptation for the Universal Monsters brand, following Dracula, The Creature From the Black Lagoon Lives and Frankenstein.

“Fans told us they were really missing LEGO Minions and we are happy to bring this world of mischievous fun back to them,” said LEGO designer Solvita Akmene.

“The legacy of Jurassic Park is felt across the world,” said Melissa Rodriguez, vice president of franchise strategy for Universal Products & Experiences.

Fans of The Boss Baby can request one-to-one video messages from the character, ranging from birthday greetings to pep talks and playful roasts.