Surge Brands’ Ari Freedman talks Toxic Waste, Mister Softee – and the power of nostalgia

Ari Freedman, VP of Licensing at Surge Brands, on what pulls him towards certain brands – and how he fuels his creativity.

Toxic Waste ice cream, lollies and drinks on the way from CRC Innovations

Caroline Mickler has also secured a deal with Heathside Trading for Toxic Waste plush, clip-ons and keyrings.

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