Talking Brands: From Peter Rabbit to I Want My Hat Back… What gives a picture book licensing potential?

Kids Industries’ Gary Pope, The Roald Dahl Story Company’s Stephanie Griggs, Penguin Ventures’ Thomas Merrington, Making Things’ Fi Murray and Caroline High Consultancy’s Caroline High talk picture books – and share some thoughts on untapped gems.

Thomas Merrington – Creative Director at Penguin Ventures – on passion, perspectives and Peter Rabbit

As Peter Rabbit’s 120th anniversary approaches, Thomas Merrington – Creative Director at Penguin Ventures – explains why the character continues to thrive across consumer products and live events.

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