The Roald Dahl Story Company’s Alice O’Brien and Born Licensing’s David Born on the origins and impact of The BFG Christmas ad

Alice O’Brien, Head of Global Commercial Partnerships at the Roald Dahl Story Company, and David Born, CEO at Born Licensing and Born to License, discuss putting authenticity at the heart of the festive Sainsbury’s ad.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.