The Lumistella Company

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The Lumistella Company, The Elf on the Shelf, Toys & Games, Christa Pitts

The Lumistella Company details fresh slate of partners, including Basic Fun, Flipz and Hershey’s

“As we mark 20 years of storytelling and brand-building, we’re proud to unveil the next evolution of The Lumistella Company at Licensing Expo,” said Christa Pitts, co-CEO of The Lumistella Company.

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Toikido, The Lumistella Company, Elf on the Shelf, Piñata Smashlings, Christa Pitts, Darryl Lai, Toys & Games

Toikido and The Lumistella Company to bring Elf on the Shelf into Piñata Smashlings

“This collaboration represents a significant evolution in how holiday-themed brands can engage digitally,” said Darryl Lai, MD of Toikido US.

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