The Brand Director
The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny discuss development of the James Hunt style guide
“The wider 70s vibe and general motorsports trend is very hot now”: The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny on putting authenticity at the heart of the James Hunt style guide.
Talking Brands: Which untapped horror brands deserve a bite at licensing?
Scares in the spotlight… Industry figures give us their picks for untapped horror brands that boast serious licensing clout – and discuss if horror is now a year-round proposition.
Talking Brands: With The Ashes underway, where are the opportunities for this unique sports IP in licensing?
SGLP’s Simon Gresswell, The Brand Director’s Tim Collins and Lisle Licensing’s Colin Lisle reveal where licensing could take the brand…