The Ashmolean Museum
The Ashmolean Museum’s Declan McCarthy and Carrie Hickman on the untapped brand potential of the world’s first public museum
We caught up with the Ashmolean Museum’s Declan McCarthy, Head of Publishing and Licensing, and Carrie Hickman, Publishing and Licensing Co-ordinator, to find out more about the institution’s unique brand opportunities.
The Brand Radar: The Ashmolean Museum, Conway Stewart and the potential of museum collections
Start Licensing’s Ian Downes looks at how museums are being more and more proactive when it comes to brand extensions, focusing on a partnership between The Ashmolean Museum and Conway Stewart.







