Tela’s Gabi Drew on the benefits of looking at brands through a lifestyle lens

Tela CEO Gabi Drew looks at how the lifestyle lens can lead to products that power community and connection.

Tela’s Gabi Drew to explore ‘Creating with True Value’ at Play Creators Conference 2025

Gabi’s session will look at how values-based storytelling builds brands that connect, move and extend their reach.

Talking Brands: Why has PEPPA PIG proved to be a powerhouse in licensing?

TELA’s Gabi Drew, Start Licensing’s Ian Downes and Trend UK’s Lindsay Hardy share their thoughts on the pre-school titan’s brand power.

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