Steve McInerny

“The wider 70s vibe and general motorsports trend is very hot now”: The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny on putting authenticity at the heart of the James Hunt style guide.

With Games Workshop and Warhammer thriving in the world of consumer products, we asked figures in the industry for their picks of where the brand could go next…

Steve McInerny, Director of Sharp Sharp, and Mel Williams, Sharp Sharp’s new Fashion Design and Illustration Associate, talk us through recent work – including a Lambretta style guide.

Steve McInerny – Director at Sharp Sharp Creative ­­­– discusses his process for getting under the skin of brands.