Hasbro Pulse debuts Star Wars Mos Eisley Cantina HasLab project

The project will run on Hasbro Pulse until July 8th and needs 8,000 backers to fund the base offering

Horizon Group USA debuts Star Wars STEM kits

“Applying Horizon Group’s innovative approach to the Star Wars brand has enabled us to make science subjects even more accessible to fans of all ages,” said Evan Buzzerio, Chief Commercial Officer & Partner at Horizon Group USA.

Fisher-Price debuts Imaginext Star Wars Darth Vader Bot

Darth Vader Bot stands over two feet tall.

TruMoo readies Star Wars Blue Milk

TruMoo’s take on the beverage is a vanilla-flavoured, blue-coloured milk.

Ethan Lawrence – Senior Creative Design Manager at Disney – on crafting characterful collabs

Ethan Lawrence – Senior Creative Design Manager at Disney – talks us through creative collaborations with the likes of adidas and Christian Louboutin.

LEGO celebrates 40 years of Return of the Jedi with Chewbacca set

“It was a great challenge to capture the character’s full body of hair in brick-form,” said César Carvalhosa Soares, Senior Designer at the LEGO Group.

Lucasfilm and a Star Wars Celebration: tattoo artist Matt Difa on licensing in an unlicensable market

Tattoo artist Matt Difa discusses the complexities of Lucasfilm’s licensing at Star Wars Celebration

Fantasy Flight Games putting “unprecedented resources” behind Star Wars: Unlimited

“Whether you are a casual player, competitor or collector, there’s something for everyone in this game,” said Jim Cartwright, Product Strategy Director for Fantasy Flight Games.

Kith celebrates 40th anniversary of Return of the Jedi with apparel, accessories and homewares

The range includes a Jedi Varsity Jacket, a Millennium Falcon paperweight and cookie jars resembling the helmets of Stormtroopers, Darth Vader and Boba Fett.

Deirdre Cross – General Manager, Head of Funko Games – on why Star Wars is a dream licence

Funko Games’s Deirdre Cross discusses the stylised figures and immersive play of Star Wars: Rivals.

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