Sport

“Our brand is known the world over, and this collaboration is perfectly in keeping with that tradition,” said Stéphane Andriolo, Client and Event Director of the Automobile Club de l’Ouest.

“I have grown up as a huge fan of Aston Martin, so working with them on this set fulfilled a lifelong dream,” said LEGO designer Dan Squirrell.

“The scope of these deals highlights the global surge in popularity for motorsport brands, and especially a strong appetite amongst consumers to celebrate the F1 season,” said Victoria Whellans, Commercial Director at ASPIRE.

The new experience will boast audio-visual displays, rides and playable gaming interactions inspired by the ‘spirit, passion and success’ of Real Madrid.