Beanstalk brings SmashSwing and Atari together for themed interactive golf games

“Asteroids and Centipede will bring a new level of excitement to our giant cinematic screen sizes with multi-player gaming technology,” said SmashSwing CEO TJ Schier.

Aston Villa and Ozzy Osbourne team up for ‘Back Home’ merch collection

“It’s a unique celebration of two Birmingham icons,” said David Asquith, Vice President of Retail at Aston Villa.

The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny discuss development of the James Hunt style guide

“The wider 70s vibe and general motorsports trend is very hot now”: The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny on putting authenticity at the heart of the James Hunt style guide.

Sunday Swagger launches Guinness golf apparel collection

“This collaboration isn’t just a logo swap – it’s a storytelling opportunity,” said Sunday Swagger Founder Mark Carmona.

Peace Collective, Mattel and the Professional Women’s Hockey League unite for Barbie apparel collection

The collection is a tribute to ‘the women changing the game, both on and off the ice.’

Peace Collective debuts Brighton & Hove Albion F.C. apparel collection

“The Seagulls are a perfect fit as we continue to push the boundaries of football culture,” said Peace Collective.

Funko’s Director of Group Licensing & Retail Strategy, Lucy Salisbury, talks music, sport and more

“I’m absolutely loving it!” Lucy Salisbury on Funko’s new strategy – and her own increased remit.

Asembl unites BSc and Perfetti Van Melle for Chupa Chups protein powders and bars

The new products are “sure to shake up the nutrition game” said Asembl Managing Director Justin Watson.

Curating Cambridge and lululemon launch University of Cambridge co-branded activewear

“Students have immediately embraced the concept, and tourists will no doubt too,” said Len Dunne, CEO at Curating Cambridge.

Anti Social Social Club debuts Le Mans collaboration

“Our brand is known the world over, and this collaboration is perfectly in keeping with that tradition,” said Stéphane Andriolo, Client and Event Director of the Automobile Club de l’Ouest.

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