SmileyWorld

“The beauty of these new charms is that they allow wearers to choose charms that match their mood and showcase their emotions outwardly,” said Janet Martin, Chief Product Officer, Lifestyle Consumer Products at SmileyWorld.

“The shoes are filled with joy and manage to bring a smile to your face as soon as you see them,” said Ross Wilson, Chief Product Officer – Fashion for SmileyWorld.

“The new collaboration with Budgy Smuggler felt like a perfect fit,” said Ross Wilson, Chief Product Officer – Fashion, at The Smiley Company.

The t-shirts are sold exclusively online at Next with 100% of the profits from the sale going to Place2Be, supporting children and young people’s mental health.