SmileyWorld

“The shoes are filled with joy and manage to bring a smile to your face as soon as you see them,” said Ross Wilson, Chief Product Officer – Fashion for SmileyWorld.

“The new collaboration with Budgy Smuggler felt like a perfect fit,” said Ross Wilson, Chief Product Officer – Fashion, at The Smiley Company.

The t-shirts are sold exclusively online at Next with 100% of the profits from the sale going to Place2Be, supporting children and young people’s mental health.