Smiley

“This is a call to creative, values-led partners to design with purpose and impact,” said Nicolas Loufrani, CEO The Smiley Company.

What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Smiley’s Valerio Costabile and Janet Martin.

“This partnership brings together creativity, optimism, and the power of positive storytelling,” said Bob Dalton, Founder and CEO of Sackcloth & Ashes.

“This is part of a bigger strategy to continue to develop our retail offering, focusing on creative, and sophisticated products, whilst bringing these to our fans across the world,” said Nicolas Loufrani, CEO of The Smiley Company.

“I’m very proud of the work that Choose Love are doing and excited to see how we can continue to help work with more,” said Nicolas Loufrani, CEO at The Smiley Company and CEO & Executive Producer of Smiley Movement.

“Unlike traditional sportswear, which often emphasises competition and excellence, Smiley Sports focuses on making sports accessible and enjoyable for everyone,” said Vinod Kasturi CEO at Market Studios.