Bits + Pixels to build Tomb Raider licensing programme across “fashion, lifestyle and specialist retail”

“We couldn’t be more excited to be working with a franchise of such undeniable significance both within the gaming industry and across wider pop culture,” said Sandra Arcan, Co-Director of Bits and Pixels.

The Brand Radar: Talking video games with Bits and Pixels’ Sandra Arcan

Start Licensing’s Ian Downes chats with Bits and Pixels co-owner Sandra Arcan to discuss the agency, its approach to licensing and how video game brands can thrive in consumer products.

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