Sainsbury’s

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Born Licensing, Sainsbury's, Roald Dahl, David Born, Alice O’Brien

Born Licensing, Sainsbury’s and The Roald Dahl Story Company team up for latest BFG Christmas ad

“This collaboration shows just how magical advertising can be when world-class creative meets timeless storytelling,” said David Born, CEO of Born Licensing.

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Born Licensing, Roald Dahl Story Company, Sainsbury's, BFG, Sam Brown, David Born, Alice O’Brien, Food & Drink, Film & TV

Born Licensing and Roald Dahl Story Company unite Sainsbury’s and The BFG for Christmas ad

“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.

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