Roald Dahl Story Company

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Born Licensing, Roald Dahl Story Company, Sainsbury's, BFG, Sam Brown, David Born, Alice O’Brien, Food & Drink, Film & TV

Born Licensing and Roald Dahl Story Company unite Sainsbury’s and The BFG for Christmas ad

“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.

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