Publishing

Fresh from a trip to PG Live, Start Licensing’s Ian Downes looks at the opportunities for brands to thrive in the greetings cards space.

“With more than 80 licensees already on board and some exciting brand collaborations to be announced, it’s a great time to join the TfL licensing programme,” said Jo Edwards, Head of Global Licensing at TSBA Group.

“Our national teams continue to be an inspiration for many and this will bring to life a rich history that connects with our nation,” said The FA’s Simon Wickham.

Will Marston tells us how he got into wholesale licensing – and which brands are working well online.

Smart Design Studio’s Nic Davies, Heayes Design’s Richard Heayes, Pinfinity’s Caleb Paullus and The Toy Association’s Marian Bossard give us their picks for brands that could enjoy a second life through licensing.

We caught up with Cathy Snow, Licensing Manager at the RHS, to find out more about the firm’s approach to brand extensions.

Wallace & Gromit’s Creative Director, Merlin Crossingham, on how he keeps the pair in and out if trouble.

“The comic has stayed true to key aspects of its heritage while taking risks and diversifying to stay relevant to today’s reader,” said DC Thomson Media’s Alexandria Turner.

Mhairi Muncaster on working with The Moomins – and not exploiting their creator as a brand.

To find out more about Motul’s brand values, and why now is the right time to embrace licensing, we caught up with Romain Grabowski, Head of Brand at Motul.