Our top 10 most read articles of 2022

Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.

Mattel partners with PIN-UP for Barbie Dreamhouse: An Architectural Survey art book

“With the explosion of Barbiecore and the post-Covid obsession with home décor, this is the perfect moment to consider the Dreamhouse’s cultural impact and legacy,” said co-editor Whitney Mallett.

Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Moonpig launches plush toy collection

The range kicks off with Christmas Tree Moonpig, and future launches include Dino Moonpig, Heart Moonpig and Avo Moonpig.

Aidan Taylor-Gooby on Magic Light Pictures – the production company behind The Gruffalo film… And more!

The magic brands behind Magic Light Pictures: Aidan Taylor-Gooby discusses the BAFTA-winning business

GUESS to launch Corto Maltese menswear collection in 2023

“Corto Maltese was chosen for this capsule because he reflects the alluring and adventurous spirit of GUESS,” said Paul Marciano, Chief Creative Officer of GUESS.

Tommy Hilfiger debuts Miffy collaboration

The design of the collection has a ‘playful-meets-preppy’ style.

“We always make the character the star”: Paula Ford on Hype’s approach to developing licensed greetings cards

Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.

Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development

Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.

Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development

Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.

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