Play Creators Conference

The session will see Reemsborko, Pophouse Entertainment, Two Daughters Entertainment, Licensing Link, Great Ormond Street Hospital and Pop Paper City detail opportunities around their brands to a room of toy and game companies and inventors.

All three will try to convince the host – Mojo Nation’s Deej Johnson – that their industry pet hate deserves consigning to Room 101…

The session will explore the considerations that come into play when creating for kidults – and whether it’s an area that inventors should be focusing on.

The panel will be chaired by Hasbro’s Naomi Brugnatelli and feature DesignbyTouch’s Paul Boucher, inventor Danielle Reynolds and The Op Games’ Tony Serebriany.

In the session, Ellie will share 20 different ways of generating new ideas.

Gabi’s session will look at how values-based storytelling builds brands that connect, move and extend their reach.

Adam’s session – titled ‘Chasing Play and Designing Without Permission’ – will explore how Fat Brain looks to make toys by breaking the mold.

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 26th.

Next year’s live event will take place at London’s Stamford Bridge Stadium from Tuesday, June 25th to Thursday, June 27th.

The session will look at how a better understanding of insights – including where to find them and how to apply them – can lead designers and inventors to stronger, more saleable concepts.