“Momentum is on our side…”: Hasbro’s Sally Carnota discusses a very busy year – and what’s still to come

From a pig pregnancy to MONOPOLY’s 90th anniversary celebrations, Sally Carnota – Senior Director of Licensed Consumer Products UK at Hasbro – discusses a very busy year.

Hasbro introduces Peppa Pig’s baby sister Evie with slate of product launches

Mori is launching a special sweatshirt and t-shirt design featuring Evie in Autumn/Winter 2025.

Hasbro reveals Peppa Pig is getting a baby sister

A collection of new products that reflect the growing family will be available exclusively at Walmart from May 29th through to July 31st.

Mummy Pig’s pregnancy to usher in “transformative new era” for Peppa Pig

New content revealing Baby Pig’s gender, name and arrival will roll out throughout 2025, along with special events and fresh products.

Asembl unites Hasbro and Gong cha Australia for Peppa Pig tumblers and water bottles

“We are thrilled to be marking the 20-year celebration of Peppa Pig with this Gong cha Australia limited-edition collaboration,” said Asembl Managing Director Justin Watson.

Hasbro and Amazon to launch Peppa’s Dance Party experiences across US, UK and Germany

The in-person events will feature a live show encouraging kids and families to dance to Peppa’s latest single, the Piggle Wiggle.

Hasbro and Audible debut Peppa Pig’s Play-A-Long Podcast

The podcast features interactive games, adventures and sing-alongs with Peppa’s new band, The Piggy-Wigs.

Stuart Grant on what makes a brand appealing to The Entertainer

The Entertainer’s Stuart Grant talks Peppa Pig, innovation and the advice he’d give to inventors.

“This is just the beginning…”: Hasbro’s John Frazier on PEPPA’s power in the toy aisle

John Frazier – Director of Global Brand Strategy and Marketing for Hasbro’s preschool portfolio – on how PEPPA toys allow kids to take their fandom a step further.

“We have over 400 new tracks due for release”: Jenny Roberts on Hasbro’s expansive music plans

Jenny Roberts – Hasbro’s Senior Manager for Music – on hitting the right beats for brands like PEPPA PIG, TRANSFORMERS and more.

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