Paramount

“We’re confident that the costume line will create memorable experiences for families across the UK and EMEA,” said Simta Sawhey, Senior Director Licensing at Paramount Consumer Products & Experiences.

“From t-shirts to boxing gloves, there’s something for everyone, and we can’t wait for fans to get their hands on it,” said Rebecca Jenkins, VP of Consumer Products for UK & Ireland, Australia and New Zealand, Israel and South Africa at Paramount.

“This collaboration will go down in pop culture history,” said Bratz Vice President of Creative, Chelsea Green.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Sarah Martin, Associate Art Director DTR, Global Creative Group at Paramount.

A Quiet Place: The Road Ahead is a first-person, single-player videogame that explores a new story within the A Quiet Place universe.

“Our talented design teams will leverage their deep experience of translating revered on-screen adventures into toys that will ignite pre-schoolers’ imaginations,” said Max Rangel, Spin Master’s Global President and CEO.

“On the cusp of the premiere of our second, super-powered film, the universal love for our pups is stronger than ever,” said Jennifer Dodge, Spin Master Entertainment’s President.

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Katie Ball, Commercial Director (DTR) at Paramount.

Themed dishes include the Polar Burger, an Eskimo Pie milkshake and a Cherry Cola Soda Float.

“This content truly embodies the essence of both brands – giving kids a unique opportunity to blend SpongeBob’s humour with the playful world of Toca Boca,” said Mathilda Engman, Head of Product at Toca Boca.