Global Merchandising details first wave of Fender licensees

“Our goal is to honour the brand’s legacy while introducing it to new generations of fans across categories and geographies,” said Oli Stanton, New Business Director at Global Merchandising Services.

Global Merchandising Services to helm UK and EMEA licensing push for Fender

“Our partnership with Fender expands Global’s reach beyond artists into corporate brands,” said Jens Drinkwater, Head of Licensing at Global.

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