“Magic Mixies will be the next mega franchise to launch from a hit toy,” says Moose Toys

Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.

Moose Toys’ Fraser Paterson on bringing Looney Tunes into toys with its Space Jam: A New Legacy range

We caught up with Fraser Paterson, Head of Design and Product Development for Licensed & Pre-School at Moose Toys, to delve into the creation process behind the line, and find out what was key in bringing Looney Tunes to life in toys.

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