Matt Proulx

“Peppa Pig has always inspired kids to explore the world with curiosity and joy, and My First Concert brings that same spirit to the stage,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

“It’s a joyful way for kids to feel seen and connected to a character they love,” said Matt Proulx, SVP, Global Experiences, Partnerships and Music at Hasbro.

“This is Hasbro like you’ve never experienced it before,” said Matt Proulx, SVP of Global Experiences, Partnerships and Music at Hasbro.

“Hotels are definitely something we’re exploring, along with restaurants.” Matt Proulx – Senior Vice President, Global Experiences, Partnerships and Music at Hasbro – on where MONOPOLY goes next in LBE.

“Bringing this playground to the resort is a significant milestone for us, greatly enhancing our offerings for our youngest visitors,” said Stephanie Johnson, Divisional Director of LEGOLAND New York Resort.

As TRANSFORMERS turns 40, we speak with Matt Proulx – SVP of Global Experiences, Partnerships and Music at Hasbro – about recent activations for the brand.

The in-person events will feature a live show encouraging kids and families to dance to Peppa’s latest single, the Piggle Wiggle.

“We are excited to partner with DCPA Off-Center to premiere the newest location for Monopoly Lifesized in the US,” said David Hutchinson, CEO of The Path Entertainment Group.

“Whether it’s a round of laser tag at the G.I. JOE Battle Station or drinks at the stunning Game Bar, there is something for every member of the family at The Gameroom,” said Bryan Gaus, Senior Vice President and General Manager of American Dream.

“For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.