Hasbro’s Marianne James on how anniversaries can be creative catalysts for brands

Marianne James – Senior Vice President of Global Licensing at Hasbro – discusses the creative ways partners are celebrating milestones for brands like Peppa Pig, D&D and Transformers this year.

Hasbro teams with Beauty Creations Cosmetics for My Little Pony collection

The 14-piece collection marks the first-ever licensed range from Beauty Creations Cosmetics.

Hasbro and Royal Mail ready Peppa Pig stamp collection

“Getting mail in the post is an exciting and special treat for little ones – we cannot think of a better way for families to embrace this first experience than with Peppa Pig stamps from Royal Mail,” said Marianne James, SVP of Global Licensed Consumer Products at Hasbro.

Hasbro teams with Trotters London for Peppa Pig collection

“This collection represents the perfect marriage of playful designs and timeless fashion,” said Sophie Mirman, Trotters London Founder and Creative Director.

Hasbro’s Marianne James on why Furby is set to become a force in fashion

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro ­– on why collaborations with Furby allow partners to push creative boundaries.

Hasbro’s Marianne James on expressing fandom through footwear with TRANSFORMERS

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro – talks us through recent footwear collaborations with Skechers and Irregular Choice.

Bobby Abley readies Transformers capsule collection

“Transformers: Rise of the Beasts takes audiences on a ‘90s globetrotting adventure filled with spectacle and thrill – Bobby Abley’s collection perfectly captures this spirit,” said Hasbro’s Marianne James.

MORI partners with Hasbro for Peppa Pig daywear and sleepwear

“Our creative team have had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones,” said MORI founder Akin Onal.

“Cutting-edge creative is our superpower”: Hasbro’s Marianne James on championing great design

Marianne James – Vice President of EMEA & Asia for Licensed Consumer Products at Hasbro – discusses design, creativity and purpose-led partnerships.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.