Bath & Body Works readies Disney Villains collection

“The customer demand and excitement we saw with Disney Princess showed us that our formula is working and now we’re taking it global,” said Bath & Body Works CEO Daniel Heaf.

Disney teams with Old Navy on Mickey & Friends collection

“It’s a fresh take on classic American summer style with Disney’s characters, full of thoughtful design details and unexpected twists,” said Sarah Holme, Old Navy’s Head of Design and Product Development.

Disney’s Liz Shortreed on putting authenticity at the heart of its Disney Princess collection with Bath & Body Works

Liz Shortreed – SVP of North America & Global Softlines at Disney – discusses the magic behind Disney Princess lines.

Bath & Body Works debuts Disney Princess fragrance collection

“We’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance,” said Maurice Cooper, Chief Customer Officer at Bath & Body Works.

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