Kids Industries

Kids Industries’ Hemanshi Mehta talks us through a recent licensed launch that shows how licensing can do far more than simply ‘sell’.

Kids Industries’ Maya Bharal discusses the power of fandom, and why more brands should embrace irreverence.

Kids Industries’ Frankie Stevens talks fandom, and reveals her pick of a recent licensed launch that impressed.

“Fandom isn’t just emotional anymore – it’s expressive, social and powerful,” said Gary Pope, CEO and Co-Founder of Kids Industries.

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

“Our latest study paints a clear picture – the number of children considering themselves a fan of something is increasing,” said Jelena Stosic, Strategy Director at KI.

“A smile forms the basis of the brand world, threading it throughout the assets and bringing it to life in the logo through the logotype,” said Raj Pathmanathan, Creative Director at KI.

Once the art trail has closed, each of the bespoke Morph sculptures will be auctioned with the aim of raising £500,000 for Whizz-Kidz.

The session will look at how a better understanding of insights – including where to find them and how to apply them – can lead designers and inventors to stronger, more saleable concepts.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.