Kellogg’s

“We are so proud to offer our fans a new way to interact with their favourite heroes,” said ZAG Founder and CEO, Jeremy Zag.

The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.

“Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavours, making every sip reminiscent of a perfectly toasted Eggo waffle,” said Greg Eidam, Sugarlands’ Master Distiller.

Maddie Northern and Alex Cotton on how Kimm & Miller create brand extensions for famous foods.