Dream Teams: Hasbro’s Marianne James and Katie Frame

What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Hasbro’s Marianne James and Katie Frame.

“It’s about finding that sweet spot”: Hasbro’s Katie Frame on respecting tradition while innovating to keep MONOPOLY fresh

Katie Frame – Senior Director, Creative, Licensed Consumer Products at Hasbro – discussing playing with iconic assets for MONOPOLY’s 90th anniversary.

Hasbro’s Katie Frame on inspiration, collaboration – and the key to successful style guides

Katie Frame – Senior Director of Global Creative and Product Development for Licensed Consumer Products at Hasbro – on understanding design from a fan’s point of view.

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