John Frazier

Peppa Pig turns 20
John Frazier, Hasbro, Peppa Pig, Toys & Games

“This is just the beginning…”: Hasbro’s John Frazier on PEPPA’s power in the toy aisle

John Frazier – Director of Global Brand Strategy and Marketing for Hasbro’s preschool portfolio – on how PEPPA toys allow kids to take their fandom a step further.

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