Jo Edwards

“Seeing how Mallet – a proud London-born brand – is using our iconic Tube map in their designs shows how innovatively our heritage and assets can be used,” said Ellen Sankey, Brand Licensing Manager at TfL.

The collection sees the Jordan’s Jumpman logo combined with the TfL roundel across tees, hoodies and long-sleeve t-shirts.

“We’re really proud of the socks we’ve made – they’re full of the colour, detail and ingenuity you’d expect from a TfL service, distilled into sock form,” said Dan Zell, Co-Founder of The London Sock Exchange.

Jo Edwards, Global Head of Licensing at the TSBA Group, sheds light on the creative strategy behind TfL’s brand extensions – and why it’s a great IP to design for.