Breaking ground with JCB: The London Toy Company’s Joel Berkowitz on his new toy range

“The things we do are, first and foremost, things I love.” Joel Berkowitz talks licences and values.

JCB’s General Manager of Worldwide Licensing, Sam Johnson, on keeping the brand fresh after 20 years

Sam Johnson, General Manager of Worldwide Licensing at JCB, on the advice he’d give his younger self…

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