Jazwares
Jazwares named official worldwide plush licensee for FIFA World Cup 2026
“From the official mascot designs to celebrating the sport’s classic iconography, this collection is our tribute to the passion, pride, and unity that define the game,” said Sam Ferguson, Senior Vice President of Global Licensing at Jazwares.
Jazwares and Warner Bros. Discovery debut plush range across brands like IT, Gremlins and more
“The horror and otherworldly genres have massive multigenerational appeal,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.
Squishmallows Match mobile game to launch next month
“Squishmallows levels up the mobile gaming universe through authentic characters and immersive gameplay we know fans will love,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.
Jazwares brings Squishmallows into cosmetics with Ulta Beauty and Snapbrands
“Squishmallows have always been about individuality and fun – and this cosmetics collection brings that same spirit into the beauty space,” said Gerhard Runken, EVP, Global Brand and Marketing at Jazwares.
Jazwares launches SquishPillows
“When we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.
Jazwares teams with Cloudco Entertainment for Care Bears collabs across Squishmallows, FigBands, BLDR sets and more
“Bringing Care Bears into our most loved product formats is a perfect way to spark excitement across generations and fandoms,” said Judd Karofsky, Executive Vice President at Jazwares.
Jazwares Pets launches Chew Mees by Squishmallows
The toys have a layer of crinkle, embroidered face details and a squeaker inside.
Jazwares debuts construction brand, BLDR
The Squishmallows figures boast squishable bellies thanks to special ‘SquishBriks’.
Crocs launches Squishmallows collection
“This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.
Stranger Things to get the Squishmallows treatment
“Launching the new Squishmallows x Stranger Things collection with Netflix is a major milestone for the brand,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.







