Jasmine Dawson

“Whether it’s dancing, crafting or cooking, these series are designed to celebrate the joy and play that Bluey inspires in fans around the world,” said Jasmine Dawson, SVP Digital at BBC Studios.

“We’ve built a digital model that turns casual viewers into superfans, and superfans into communities that drive both cultural impact and commercial return,” said Jasmine Dawson, SVP of Digital at BBC Studios.

The YouTube series kicks off with Kylie and Dannii Minogue reading ‘Mini Bluey’.