IFE 2022
Opinion
From Budweiser popcorn to Salt Bae salt: A look at food-based brand extensions at IFE
Fresh from a day at IFE 2022, Brands Untapped’s Billy Langsworthy looks at how the food and drink industry is engaging with the world of brand extensions.
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Upcoming Events
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- Date: 20 May 2025
- Location: Mandalay Bay Convention Center, Las Vegas
- Event: Las Vegas Licensing Expo
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- Date: 24 June 2025
- Location: Stamford bridge Stadium, Chelsea, London
- Event: Play Creators Festival
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- Date: 24 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Awards
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- Date: 25 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Conference
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- Date: 26 June 2025
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Mojo Pitch
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- Date: 07 October 2025
- Location: Excel London
- Event: Brand Licensing Europe
